People

Simon is a multidisciplinary art director and brand specialist with over 15 years of experience shaping strategic, high-impact creative across brand, campaign, and digital environments.

Before joining SEC Newgate, Simon worked with leading global brands including Apple, Telstra, and Diageo, delivering award-winning design and creative direction across integrated campaigns and brand systems. His deep expertise spans brand identity, advertising, and digital storytelling—ensuring creative not only looks exceptional, but works hard for the business behind it.

As a creative leader, Simon thrives at the intersection of design and strategy—refining messages, elevating visual communication, and building brand narratives that resonate. He brings strong conceptual thinking and a collaborative approach to projects, whether shaping a brand from scratch or directing the creative for a high-profile public campaign.

Simon has led the creative direction on national campaigns and public initiatives, from branding and narrative development to digital execution and video storytelling. His experience includes working with purpose-led clients and sectors such as health, environment, disability, and community advocacy.

Simon holds a Diploma of Multimedia and Bachelor or Animation.​