People

Simon is a specialist in digital communications, creative and campaign strategy. He brings deep expertise across digital planning and execution, combining creative development with data‑driven insight to strengthen positioning, manage reputation and drive engagement across digital channels.

Simon’s skillset spans digital communications strategy, creative direction, content development, paid media buying and digital analytics. As a digital lead at SEC Newgate, he works across integrated campaigns to ensure digital activity delivers on clear objectives, spanning advocacy, executive profiling, digital reputation management and corporate positioning. His approach balances strong creative judgement with structured analysis and measurement, using performance insights and a deep knowledge of best practices to strengthen clients’ communications activities. He is known for building digital approaches that are structured, defensible and closely aligned to broader communications strategy.

Before joining SEC Newgate, Simon worked in FMCG digital marketing and sports journalism, developing a strong foundation in digital storytelling, content production, community management and reporting. He holds a Bachelor of Communication and Media Studies and a Bachelor of Creative Arts from the University of Wollongong.

 
Simon holds a Bachelor of Communication and Media Studies (Marketing and Advertising) and a Bachelor of Creative Arts (Visual Arts) from the University of Wollongong.​